A must see and great visualization of the method itself for marketers. But in the end never forget: what counts is an impressive idea of the content. The promotion follows content.
From what we experienced at Wildstyle Network is that most of the viral stuff is a) happening by accident or b) the effect of a long term and simple concepts like the “Xbox Live Adventskalender” which became an annual marketing program in DE for 6 years now.
