Xbox LIVE became the Second Life for casual gamers and social orientated players/gamers all around the world. Barack Obama ist now advertising within the Xbox gaming network which has more than 12 million members worldwide. Obamas claims are seen in 18 games you can play on Xbox LIVE! The ads appear in games like Guitar Hero 3, The Incredible Hulk, NASCAR 09, NBA Live 09 and NFL Tour. Obamas advertisign companies SS & K and GMMB underline that social services like Xbox LIVE are already ad-standards even in political communications.