94% of women in Sweden shave their private areas, so RFSUB created a real online poll to illustrate this. Take the poll and see how much maybe your girlfriend is shaving. In my opinion I guess that a thir of woman in the UK are not shaving but 90% of New Yorks woman are shaving. Waiting for your estimates :-)
But over all a very interesting campaign from bannering, polls, micro sites over Facebook apps.

update: Unfortunally they have closed the site. Will investigate on this…