Whenever it comes to the discussion about film marketing, several ideas will be brought to the table. Most of the ideas will move to the nirvana due to the brand correctness (be serious, be dark but be edgy). Batman might be one of these examples.
It’s a dark knight movie with serious backgrounds, gangsters and shit. No need to make a joke about it! …But this YouTube-movie (done by two bat-movie fans Dog and Renington) works fantastic and persuades me watching the new Batman. And of course: This viral is defenetly not “on brand”!