This article by Nick Hughes made me think about differences. The difference between brands and how leadership, passion and the ability to boost a product into peoples hearts can seperate the man from the boys. Or Microsoft from Apple? Some of Hughes theses can be found in literature about the basics of marketing but what really surprised me is his comparison of Apples market share compared to Microsofts flat scale to the right.
It seems as if Microsofts brand index does not only depend on incredible successful products like Kinect, Windows or Office as well as heart warming campaigns… Not the greatest product and no billion dollar campaignm can balance a leadership without vision.
But what will happen when a great leader with a great vision and a greater visibility suddenly dissapears? I guess this will keep us awake for a while until we know better.
