Jeeez, I am a living witness! Basicly I was not expecting anything. I got an invitation to Xbox’ “LIVE IS FIVE” (5th anniversary) party in Berlin. After taking the last flight from London, I arrived after 11 at the party at the Pulp Masion club in Berlin.
The party was already burning (might be because of free drinks for journalists *yeah*), the DJ was tight and just 30 minutes after midnight a band appeared on the tiny stage. But it was not only the band! The incredible Master Chief (the one-man-army behind HALO 3 – an exclusive game for Xbox 360) appeared as a hologram just next to the band called “THE LIVES”. Fantastic! But it became even more heroic. THE LIVES were performing two songs: “7 Nation Army” from THE WHITE STRIPES and another dancefloor burning tune from Mr. JUSTIN TIMBERLAKE, perfectly sang by the Master Chief himself!
After some seconds, I realized the Master Chief was performing LIVE!!! He was completely in sync with the band and shouted to the audience. I have no idea how this works but it was impressive! My dudes from Wildstyle Network were responsible for this outstanding stuff! Nuff Raspect for that! A friend who attended the LIVE IS FIVE party in Munich told me something about a small video taken with his mobile. Gimme a minute – I’ll investigate to post it here soon and keep you updated on this unusual game and product promotion!